GEM: advertising inside the conversation with AI.

What it includes

• Campaign management in ChatGPT Ads Manager, available in Spain since August 2026.
• Active monitoring of other pilot programs (Google AI Mode Ads and similar) to get in as soon as they open to new advertisers.
• Targeting by real buying intent within the conversation, not by generic impressions.
• The same measurement discipline we apply to classic Paid Media: cost per lead, attribution, conversion quality.
• Early entry strategy, so your brand is ready before the competition once self-service opens up fully.

How we measure success

• Cost per lead achieved within AI platforms, with the same rigor as Google Ads or Meta Ads.
• Volume and quality of conversions attributable to these campaigns.
• Share of voice against competitors within sponsored answers.

A channel still in its early stage, and we tell you so

GEM is a very new discipline: in 2026, self-service for advertisers is opening progressively, including in Spain. We do not promise guaranteed results in a channel that is not even fully mature yet. What we do offer is real technical readiness and early entry, so that when the channel opens up fully, your brand is already there.